35% Off Sale Celebrates Our 35th Anniversary

Celebrate our 35th Anniversary with 35% off 35 of our best-selling items, on Friday, May 25th at all Down to Earth locations! We hope you'll take advantage of this great sale to stock up on great products that support your health and the health of the planet.

35th Anniversary Celebration Events

As announced in last month's newsletter, Down to Earth has been implementing a month-long series of May events that culminate with a great 35% off sale. For details
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Down to Earth Joins Board of Hawaii Organic Farmers Association

Honolulu, HI (May 8th, 2012) - Mark Fergusson, Down to Earth's Chief Vegetarian Officer (CEO/CFO), has joined the board of the Hawaii Organic Farmers Association (HOFA). HOFA is a non-profit organization that provides education about organic farming and sustainability in Hawaii. As the new spokesperson for HOFA, Mark offers the following thoughts about the importance of organic farming...

Celebrating 35 Years of Service to Hawaii!

Back in 1977, when Down to Earth was founded by a group of friends in Wailuku, Maui, "health food" was considered unconventional. The idea of improving your health through organic and natural foods and a vegetarian lifestyle was a passion for some, but it was not a concept many people thought about at the time.

Thirty-five years later, thanks to those passionate friends on Maui and others like them across our nation, this novel idea has become part of the American mainstream. Everyone from Dr. Oz to Michelle Obama, from the American Dietetic Association to the American Heart Association, publicly urge people to improve their health by reducing their consumption of refined foods and animal products and increasing whole, plant-based foods in their diet. They're singing our tune!

Nutritional Benefits of Eating Organic

The positive environmental benefits of organic farming are well-documented. Organic farming preserves biodiversity and soil fertility, prevents soil erosion and reduces contamination of the water supply from toxic runoff. Anecdotal evidence and common sense tell us that organic food tastes better and is less likely to be contaminated with pesticides. However, when it comes to the assertion that organic food is actually more nutritious than non-organic food, most scientists agree there is a need for more research. Fortunately, studies of this type are increasing and many recent studies are concluding that organic food may indeed have higher levels of some nutrients and antioxidants and lower levels of nitrates and pesticides.

“Our success has been built on our unshakable commitment to our vision of helping to improve the health of Hawaii's island communities and to our customers.”

-Mark Fergusson, Down to Earth Chief Vegetarian Officer (CEO/CFO)

Featured Recipe

For your cooking delight we are bringing you our monthly cooking class recipes:

Feature! Coconut Cilantro Risotto

Additional tasty recipes:

Sesame Ginger Rainbow Kale Salad

Pinto Bean Wrap with Lime Aioli

Spicy Chocolate Truffles

Bright Green Spring Soup